Open Your Online Store in One Week

  • Tuesday 21st April 2020
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Why SEM/PPC Practitioners Need to Keep Up Certifications

  • Tuesday 5th May 2020
If you type into a search engine “Why is it important to keep Google certifications up?” Google comes back with an answer and it’s really not a bad one.  “It gives you free promotion. Becoming a Google AdWords Certified Partner has countless benefits for any given business or entrepreneur. You can use the certification to... View Article The post Why SEM/PPC Practitioners Need to Keep Up Certifications appeared first on BigWing.

Digital Marketing Heroes: Oklahoma Museums Adapt During COVID-19

  • Wednesday 29th April 2020
Let’s talk about this pandemic.  We can’t do so many things right now: have porch beers with our friends during this fleeting near-perfect Oklahoma weather, or celebrate our birthdays and anniversaries surrounded by all our pals on the kitschy artificial grass of R&J Supper Club, or meander through cultural hot spots while we pretend to... View Article The post Digital Marketing Heroes: Oklahoma Museums Adapt During COVID-19 appeared first on BigWing.

Home Improvement Companies: Use Paid Search to Find Customers

  • Wednesday 22nd April 2020
As the weather turns nicer throughout the country, homeowners turn their minds toward home improvement. With more people working from home, homeowners are anxious to get outside and start their spring projects that will improve and beautify their houses and yards.  Whether your business is garage doors, gutters, decks and patios, roofs, landscaping, or windows,... View Article The post Home Improvement Companies: Use Paid Search to Find Customers appeared first on BigWing.

Open Your Online Store in One Week

  • Tuesday 21st April 2020
Selling your products online is more important than ever in reaching the broadest amount of customers. More people shop from home now than ever before — especially in the age of COVID-19. Whether you’re an individual crafter/maker, owner of a small retail business, or anywhere in between, getting your online store presence up and running... View Article The post Open Your Online Store in One Week appeared first on BigWing.

Can Students See Your Campus?

  • Tuesday 21st April 2020
In the age of the COVID-19 pandemic, online positioning of your brand is more important than ever. Colleges and universities are facing unique challenges during this time, and admissions departments are really struggling. With everyone staying at home, how do you advertise your school and attract new students? Traditional models are now gone. On-campus tours... View Article The post Can Students See Your Campus? appeared first on BigWing.

Up Your SEO Game By Using Blog & Website Headers

  • Saturday 18th April 2020
How familiar are you with headers in the context of websites and blogs?  In writing, headers are used to organize thoughts on a page, and they’re an easy way to clarify to readers that a new idea is about to start. On a webpage, we see them in a larger, bolder text to distinguish them... View Article The post Up Your SEO Game By Using Blog & Website Headers appeared first on BigWing.

10 TikTok Tips from Oklahoma City’s Social Media Stars

  • Thursday 13th February 2020
I stumbled upon a meme the other day of the Golden Girls gathered around their kitchen table, looks of consternation on their aging faces. What had caused so much confusion among these gray-haired gals?  My brain registers the meme text. “Me and my 30-year-old friends trying to figure out TikTok.”  Oh.  Cool.  (I’m 33, by... View Article The post 10 TikTok Tips from Oklahoma City’s Social Media Stars appeared first on BigWing.

Watch BigWingers React to 2020 Super Bowl Commercials [Video]

  • Wednesday 5th February 2020
The birth of a baby nut. The return of MC Hammer. The “sexiest man alive” behind the wheel of a Genesis SUV. If these topics made their way to your office water cooler or Slack channel this week, your coworkers and mine have something in common: Whether they loved or hated last night’s Super Bowl... View Article The post Watch BigWingers React to 2020 Super Bowl Commercials [Video] appeared first on BigWing.

BigWing’s 2019 Year In Review [Infographic]

  • Saturday 25th January 2020
Follow along as we chronicle a few numbers from our client campaigns, how many LaCroixs we consumed (we were super hydrated in 2019, FYI), how many Habitat for Humanity houses we helped build, and how many marketers we added to the team. The post BigWing’s 2019 Year In Review [Infographic] appeared first on BigWing.

5 Seriously Smart Content Marketing Campaigns from 2019

  • Friday 24th January 2020
2019. The year Popeye’s made the world go crazy over a sandwich, Samsung looked to The Future, Taco Bell opened a hotel, Colonel Sanders experienced the ultimate glow-up, Chase failed to give us some #MondayMotivation, and Kylie Jenner basically took over the world (at least that’s what it feels like). As another year (and decade!)... View Article The post 5 Seriously Smart Content Marketing Campaigns from 2019 appeared first on BigWing.

The Importance of Inclusive Design in eCommerce

  • Wednesday 22nd July 2020
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Uncover your CRO potential | Self Assessment

  • Wednesday 1st April 2020
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How To Improve Web Page Speed

  • Thursday 9th July 2020
Web page speed is the time taken to load the content of a web page. It determines the frequency of users visiting a website. Fast-loading content keeps the user glued to the website. A report showed that you lose many viewers if your web page takes more than 3 seconds to load content. And if […] The post How To Improve Web Page Speed appeared first on Digital Marketing Agency - TIS India Blog.

What is Structured Data and Why is it Important?

  • Sunday 21st June 2020
With the emergence of schema.org in 2011, the world of SEO and SERPs underwent a monumental facelift. However, the rate of adoption for the said structured data markup has not been as satisfactory as one would have hoped for. Even though contemporary SEO practices have moved further away from their keyword-stuffing days, there is still […] The post What is Structured Data and Why is it Important? appeared first on Digital Marketing Agency - TIS India Blog.

Powerful SEO Techniques that Generate Real Traffic

  • Friday 29th May 2020
Google dominates the flow of traffic on the internet. In fact, the tech giant’s three flagship products namely Google Search, Google Images, and Google Maps account for 92.96% of all global traffic. So, if you want to direct traffic to your website, you can’t bypass the need for search engine optimization. However, SEO is an […] The post Powerful SEO Techniques that Generate Real Traffic appeared first on Digital Marketing Agency - TIS India Blog.

Why Technical Optimisations Are The Cornerstone of a High-Ranking Website?

  • Wednesday 13th May 2020
As defined by Wikipedia, entropy is the measure of the ways in which you can arrange a system. However, in most scientific applications, entropy is thought of as the measure of disorder. Etymologically speaking, disorder means something lacks order. So, we can say that high entropy means less order. Furthermore, we can infer that less […] The post Why Technical Optimisations Are The Cornerstone of a High-Ranking Website? appeared first on Digital Marketing Agency - TIS India Blog.

SEO and PPC — The Rivalry That Never Should Have Existed

  • Wednesday 29th April 2020
In a world where 93% of all online experiences start with a search engine, marketers cannot afford to miss out on the treasure trove of conversion opportunities that search engine marketing provides. However, like most marketing channels, SEM is an umbrella term that contains different factions. SEO, the first sub-specification of SEM, is concerned with […] The post SEO and PPC — The Rivalry That Never Should Have Existed appeared first on Digital Marketing Agency - TIS India Blog.

How Can Attorneys and Law Firms Benefit from SEO?

  • Tuesday 21st April 2020
Rid the world of its laws, and you’ll realise what true chaos is. Alternatively, you can talk to a lawyer. Now that we’ve got the swanky opening line out of the way, it’s time to address the cut-throat competition that dictates a typical day in the legal world. Law has always been a highly competitive […] The post How Can Attorneys and Law Firms Benefit from SEO? appeared first on Digital Marketing Agency - TIS India Blog.

How can you use Google Analytics to catalyse and complement social media success?

  • Friday 10th April 2020
In a world where a cup of tea goes alongside a quick scroll on Instagram, attention has become more than a frequently used noun. It has broken the confines of language, and become the key currency that dictates the give-and-take characteristic to consumer-business relationships. The ascension of attention-driven marketing Well, to be fair, marketing has […] The post How can you use Google Analytics to catalyse and complement social media success? appeared first on Digital Marketing Agency - TIS India Blog.

How to implement a results-driven digital marketing strategy?

  • Wednesday 1st April 2020
Investing time and energy in social media marketing without tying your efforts to a strategy is like participating in an archery contest with a blindfold on. But, merely having a social media strategy is not the cure to all your marketing woes. You need to ensure that your strategy is driven by data and not […] The post How to implement a results-driven digital marketing strategy? appeared first on Digital Marketing Agency - TIS India Blog.

Do we really need Google’s Accelerated Mobile Pages (AMP)?

  • Friday 20th March 2020
The dilemma on whether you really need the Accelerated Mobile Pages (AMP) technology for your website is normal as such puzzles arise quite often especially when one is in the deciding phase of implementation of a new technology. You might consider it an easy affair when it comes to taking such decisions. Just weigh the […] The post Do we really need Google’s Accelerated Mobile Pages (AMP)? appeared first on Digital Marketing Agency - TIS India Blog.

15 Web Design Trends to Watch in 2020

  • Thursday 12th March 2020
A well-designed website is a must to have an asset to your business. It helps you to better connect with your target audience and at the same time enhances your brand image. You might have noticed that website design elements change frequently. So, you should take ample care to keep yourself updated on the latest […] The post 15 Web Design Trends to Watch in 2020 appeared first on Digital Marketing Agency - TIS India Blog.

Tips For Doing Local SEO

  • Friday 31st July 2020
First of all before reading this blog you need to determine if you need local SEO. The simple way of knowing if you do or do not need local SEO is if you own a physical shop that relies on local customers to survive then you need local SEO. Most customers today search online to […] The post Tips For Doing Local SEO appeared first on Koozai.com

Broken Link Building

  • Wednesday 29th July 2020
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, my name is David. I’m Content and PR Lead here at Koozai. And today I just want to share with you a really cool quick tip on something you can add to your […] The post Broken Link Building appeared first on Koozai.com

Google Ads Remarketing – Reach Customers Who Visited Your Website

  • Monday 27th July 2020
If you were not able to convince website visitors to your offer the first time, there is always a chance to finalize the transaction by using remarketing tools developed by Google Ads. This form of customer acquisition can significantly increase the effectiveness of campaigns. What is remarketing? Remarketing in Ads is a form of text […] The post Google Ads Remarketing – Reach Customers Who Visited Your Website appeared first on Koozai.com

Why Readability Is Important For Content

  • Friday 24th July 2020
Websites attract a diverse audience. Your content has got to be able to speak to each visitor in a way that they can easily understand. As you might expect, this isn’t easy, but it is essential. First, you need to make sure that you don’t alienate anyone. This means that you should avoid using too […] The post Why Readability Is Important For Content appeared first on Koozai.com

How To Find Keywords For Blog Content

  • Wednesday 22nd July 2020
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, I’m Stacy, content marketing executive at Koozai. And today I’m going to show you a couple of super easy and free ways that you can find keywords to optimize your blog posts. Once […] The post How To Find Keywords For Blog Content appeared first on Koozai.com

Should You Still Disavow Links In 2020?

  • Monday 20th July 2020
In 2012, Google began a series of crackdowns on sites that it deemed to be manipulating search engine results using link schemes. In order to understand why we need a bit of a history lesson and 101 about how Google’s algorithm works. One of the factors that determine where a page ranks in Google’s search […] The post Should You Still Disavow Links In 2020? appeared first on Koozai.com

Why Duplicate Content Is Bad For Your Site & How You Can Fix It

  • Friday 17th July 2020
One of the goals of every online-based business is to be super visible to its potential customers, so your products and services are pushed right under the noses of searching consumers. Although it’s not a straightforward and easy process to pitch yourself in position one of the SERPs (and stay there), there are lots of […] The post Why Duplicate Content Is Bad For Your Site & How You Can Fix It appeared first on Koozai.com

Using The Screaming Frog SERP Snippet Tool

  • Wednesday 15th July 2020
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, my name is Kelly-Anne. I’m Client Services Manager here at Koozai. In this video, I’m gonna show you how you can edit page titles and meta descriptions using the SERP snippet tool in […] The post Using The Screaming Frog SERP Snippet Tool appeared first on Koozai.com

How Long Does SEO Take to Work? Plan Ahead!

  • Monday 13th July 2020
Believe it or not we’ve hit July! And now is the perfect time to remember to plan ahead and get thinking about Q4, Black Friday as well as Christmas planning. How Long Does SEO Take? 4 to 6 months is what most will say. Even Google says to give any organic SEO change at least […] The post How Long Does SEO Take to Work? Plan Ahead! appeared first on Koozai.com

The Do’s and Dont’s of Seasonal Content Creation

  • Friday 10th July 2020
When it comes to creating a successful seasonal content strategy, there are several common traps that brands and businesses can fall into. But if used correctly, seasonality can be an all-important tool in a Content Marketer’s vast arsenal of content-creation weaponry. So, instead of creating cringeworthy content littered with tenuous seasonal links that are greeted […] The post The Do’s and Dont’s of Seasonal Content Creation appeared first on Koozai.com

Updating Your Keyword Research During Coronavirus

  • Monday 6th July 2020
SEO is constantly evolving and what is right one month may not be right the next. We’ve known this for a while, but with the increased reliance on web services it’s more important than ever. One of the biggest changes to the SEO world has been how keyword volumes have changed over the course of […] The post Updating Your Keyword Research During Coronavirus appeared first on Koozai.com

How to create an email newsletter that converts [video]

  • Friday 31st July 2020
Own mindshare, engineer engagement and drive sky-high marketing ROI with email newsletters. Learn how in this step-by-step guide.

The basic ingredients of a restaurant marketing plan

  • Thursday 30th July 2020
Marketing a restaurant has a few fundamental distinctions from marketing in other industries.

How to create lifestyle content that makes an impact

  • Thursday 30th July 2020
All lifestyle content needs to give something to the audience - namely information, affirmation, entertainment or inspiration.

Top marketing KPI examples (infographic)

  • Tuesday 28th July 2020
Without actually tracking and measuring, how can you be sure that your marketing efforts are making an impact on your target audience and furthering the success of your brand?

SpyFu: Gaining visibility into your competitors’ keyword performance (overview + tutorial)

  • Monday 27th July 2020
SpyFu is a cloud-based suite of marketing tools that allows you to see (spy on) the ranking history of any domain.

A straightforward guide to making money with YouTube affiliate marketing

  • Friday 24th July 2020
Great YouTube content is more than a chance to showcase expertise and build brand awareness: It’s also an opportunity to earn money. Here’s how it works.

PPC reporting 101: A reference guide for PPC managers

  • Wednesday 22nd July 2020
Whether you’re trying to create a report to show other company stakeholders, or need help with client reporting, you’ve come to the right place.

How to hire marketing writers: Look for these key traits (infographic)

  • Tuesday 21st July 2020
Great content marketing writers take your company details, however dry, and turn them into the Harry Potter series.

What is paid search?: A beginners guide

  • Tuesday 21st July 2020
Paid search isn’t as simple as giving Google money to post your ad. But done right, it can yield big results for your brand.

Amazon Posts BETA Launches with Social Feature

  • Thursday 3rd October 2019
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Why Do Organic Rankings Fluctuate?

  • Monday 10th August 2020
What Are SEO Rankings? Your SEO rankings are the positions of each one the keywords or phrases that your domain appears for in search engines. Your rankings for any given keyword will determine how much traffic you receive from users searching for that keyword, generally, the higher you rank in the results, the more traffic […] The post Why Do Organic Rankings Fluctuate? appeared first on Koozai.com

10 Tips For Creating Effective and Engaging Website Copy

  • Friday 7th August 2020
Cutting through the noise and getting someone’s attention online can be a difficult thing to achieve, but from a writer’s point of view this is an essential skill you will need to master, and fundamental when writing effective and engaging website copy. So, what’s the fuss with web copy? Well if you think about it, […] The post 10 Tips For Creating Effective and Engaging Website Copy appeared first on Koozai.com

Quick Checks You Can Do If You Think You’ve Been Hit By A Google Algorithm Update

  • Wednesday 5th August 2020
(This is the transcript from our new video so it may not read as well as a normal blog post would) – Hey, Rob Arkell here. And in today’s video, I’m gonna be sharing with you five tips on how you can promote your YouTube videos and get more views. So before we get into […] The post Quick Checks You Can Do If You Think You’ve Been Hit By A Google Algorithm Update appeared first on Koozai.com

7 Of The Best Digital PR Tools For Link Building And Content Promotion

  • Monday 3rd August 2020
Promoting content and building links is a crucial part of any digital marketing strategy that aims to improve rankings. However, it isn’t always the easiest thing in the world to do successfully unless you have access to great media contacts, a killer story and some fantastic tools to help you along the way. There are […] The post 7 Of The Best Digital PR Tools For Link Building And Content Promotion appeared first on Koozai.com

8 clever newsletter ideas to wow your audience

  • Wednesday 5th August 2020
There’s a reason your subscribers committed to reading your newsletter. Give them something to look forward to every time your name pops up in their email.

Interruption marketing: Does it have a place in your strategy?

  • Tuesday 4th August 2020
If you’re currently spending money on ads of any form, read this.

Top 14 ways to optimize your business YouTube channel (infographic)

  • Monday 3rd August 2020
YouTube optimization made easy with several cost-effective SEO tips.

Content vs context: If content is king, context is queen in marketing

  • Monday 10th August 2020
Content marketing is sharing content. Context marketing is ensuring that content is seen by the right person, at the right moment.

How to get really good at spotting MQLs

  • Friday 7th August 2020
MQLs are the reason we do this thing called marketing. Here’s how to find them.

What is a customer archetype and how do you make one?

  • Thursday 6th August 2020
A customer archetype is a powerful customer segmentation technique that helps you understand how customers perceive their professional or personal role.

How To Create Your First Standard Display Network Campaign

  • Wednesday 12th August 2020
(This is the transcript from our new video so it may not read as well as a normal blog post would)   Hi, in this video, I would like to show you how to create your First Standard Display Network Campaign. So to create your first network campaign, you need to log into Google Ad […] The post How To Create Your First Standard Display Network Campaign appeared first on Koozai.com

50 Google Ads Scripts You Should Be Using In 2020

  • Friday 14th August 2020
At Koozai, we love saving time on monotonous tasks to free up time to work on creative, more strategic work. This is why we use a wide range of Google Ads Scripts to help us manage PPC accounts. Google Ads Scripts use JavaScript to access, pull data and even make changes to PPC accounts. This […] The post 50 Google Ads Scripts You Should Be Using In 2020 appeared first on Koozai.com

15 of the most inspiring digital marketing quotes [Infographic]

  • Friday 14th August 2020
If your goal is to be a more inspired marketer, then you’ve come to the right place.

Entertainment marketing: Everything you need to know

  • Thursday 13th August 2020
Entertainment marketing is an inescapable part of consuming almost any kind of media, from films to video games. In this post, we look at some common entertainment marketing strategies, from product placements to co-promotions and licensing.

Smarketing: Odious word, essential concept

  • Wednesday 12th August 2020
Smarketing is a terrible word that describes a really great thing: sales and marketing alignment.

Why is storytelling important in marketing?

  • Tuesday 11th August 2020
All informative, entertaining and inspiring content has one thing in common: It tells a good story.

5 Great Free Tools For Checking Your Site Speed

  • Monday 17th August 2020
Site speed is so important to the success of a website. Improving your webpage loading speed can have a dramatic effect on the overall success of your site. It influences your website performance, from user experience to search engine optimisation. Slow loading pages can have a surprisingly dramatic effect on the number of users who […] The post 5 Great Free Tools For Checking Your Site Speed appeared first on Koozai.com

Link Building Myths Busted: 5 Common Misconceptions About Backlinks

  • Friday 21st August 2020
We all know that backlinks are a key ranking factor and that without them you’ll often struggle to rank. However, there are an awful lot of misconceptions out there when it comes to how you build and measure links, and the importance of certain types of backlinks to your SEO strategy. Here are 5 of […] The post Link Building Myths Busted: 5 Common Misconceptions About Backlinks appeared first on Koozai.com

Google CRM Database Upload

  • Wednesday 19th August 2020
(This is the transcript from our new video so it may not read as well as a normal blog post would) Google CRM database upload Hi everybody, it’s Steve from Koozai. A lot of our clients ask us if they’re able to use their CRM database and target those users with adverts. And the answer […] The post Google CRM Database Upload appeared first on Koozai.com

What search data tells us about the intensity of America’s political environment

  • Thursday 20th August 2020
Our search behavior is a good proxy for sentiment. In this post, we compare top issues based on relative search interest over the past 15+ years.

White paper templates: Our favorites + how to create your own

  • Wednesday 19th August 2020
White paper templates can be the key to producing a steady stream of high-quality content assets for lead nurturing or demand generation.

Facebook top fan badge: How to give, how to get

  • Tuesday 18th August 2020
The top fan badge is a new feature awarded to Facebook business page followers who are active and engaged with the brand’s posts.

Social advocacy in marketing, explained

  • Monday 17th August 2020
Think people are talking behind your business’s back? You’re right. Learn how to turn traditional brand advocacy into a game-changing social venture.

Why Content Marketing Needs Digital PR

  • Wednesday 16th September 2020
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hello, and welcome back. In this video we’re gonna talk a little bit about why content marketing needs digital PR. Now, the first point to make is that digital PR and your content is […] The post Why Content Marketing Needs Digital PR appeared first on Koozai.com

KoozNews: September 2020

  • Tuesday 15th September 2020
What will you find in September’s edition of Kooznews? SEO Google Re-Confirms Importance of Heading Tags Core Web Vitals and Rankings Google Indexing Glitch SEO takeaway tips Paid Media Advertisers to absorb Google’s digital services taxes in UK, Austria, Turkey Google Ads to limit Search Terms reporting, citing privacy Paid takeaway tips Content Marketing New […] The post KoozNews: September 2020 appeared first on Koozai.com

The Best SEO Chrome Browser Plugins For 2020

  • Monday 14th September 2020
There are dozens of SEO Tools out there that help us to do our jobs that little bit quicker. Although most of these tools are intuitive, fast loading and quick to highlight issues and opportunities, there’s nothing like having those insights even fewer clicks away. One telltale trait of SEO’s is the fact that the […] The post The Best SEO Chrome Browser Plugins For 2020 appeared first on Koozai.com

How To Increase Sales With Branded Content

  • Friday 11th September 2020
Many brands get lost in the advertising algorithms on Facebook, and it can be difficult to differentiate your brand with another. It’s important to make sure that you stand out from the crowd as your brand might not be too different from your competitor. You might also both be running the same type of ads […] The post How To Increase Sales With Branded Content appeared first on Koozai.com

How To Find Blog Post Ideas In Seconds

  • Wednesday 9th September 2020
(This is the transcript from our new video so it may not read as well as a normal blog post would) Today, we’re going to look at how to find blog ideas in seconds using SEMrush. So this is our clients, a site that sells workout gear and gym supplements. So in SEMrush, we’re on […] The post How To Find Blog Post Ideas In Seconds appeared first on Koozai.com

How To Reply To Google Reviews

  • Monday 7th September 2020
Online reputation is key for success and reviews are a critical component of the bigger picture when it comes to trust and buying decisions. Over the last couple of years, there has been some excellent survey data accumulated, including but not limited to: 93% of consumers say online reviews impact their purchasing decisions. (Podium) 91% […] The post How To Reply To Google Reviews appeared first on Koozai.com

5 Reasons Why Your Business Must Use Facebook Advertising

  • Friday 4th September 2020
Deciding how, where, and when to advertise your business online can be a daunting task. With Google AdWords offering prominent, effective, and profitable search ad campaigns, many businesses neglect to consider the value of other advertising channels. Step forward Facebook advertising. In this post I want to give you five great reasons why the vast […] The post 5 Reasons Why Your Business Must Use Facebook Advertising appeared first on Koozai.com

How To Check The Quality Of Keyword Targeted Content

  • Wednesday 2nd September 2020
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, I’m Stacey, content marketing executive at Koozai, today I’m going to show you how you can use SEMrush to check the quality of keyword-targeted web content. After you’ve logged into SEMrush, you’ll want […] The post How To Check The Quality Of Keyword Targeted Content appeared first on Koozai.com

What Is Bounce Rate And Why Is It Important?

  • Monday 31st August 2020
Google Analytics is full of specific terms which don’t mean a lot to most people. Bounce Rate can be one of those which is trickier to understand properly – particularly when you don’t focus primarily on SEO or digital marketing. This post will go through what bounce rate is, why it is important, how the […] The post What Is Bounce Rate And Why Is It Important? appeared first on Koozai.com

7 Essential Tips To Stop Your Article Being Ignored (How To Write A Catchy Headline)

  • Friday 28th August 2020
Writing blog posts is easy. Sort of. Anyone can grab a keyboard and begin typing, and a couple of hundred words later you’ll probably have an almost–legible piece of content. However, if it doesn’t have a catchy title, chances are no-one’s even going to glance at it, let alone read through it. Coming up with […] The post 7 Essential Tips To Stop Your Article Being Ignored (How To Write A Catchy Headline) appeared first on Koozai.com

View Your Competitors Facebook Ads Via Their Business Page

  • Wednesday 26th August 2020
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, my name is Kelly-Anne , Client Services Manager here at Koozai. In this video, I’m gonna show you how to view your competitor’s Facebook ads via their business page. As part of Facebook’s […] The post View Your Competitors Facebook Ads Via Their Business Page appeared first on Koozai.com

7 of the best social media campaigns we’ve ever seen

  • Tuesday 15th September 2020
Find out which social media campaigns resonate with audiences and set the bar higher for digital marketers.

The problem with statistics in marketing (and how to source responsibly)

  • Monday 14th September 2020
Statistics make for good copy, but they’re not all worthy of marketing material. Here’s advice on responsibly using secondary research in marketing.

How to achieve top of mind awareness (TOMA) with content marketing

  • Friday 11th September 2020
Ever hear of TOMA before? Read this blog to learn more about top-of-mind awareness and capitalizing on it with content marketing efforts.

13 Pinterest FAQs: Unlocking the power of the pin

  • Thursday 10th September 2020
At Brafton our social media strategies and packages generally focus on Facebook, LinkedIn, Twitter or (increasingly) Instagram. But, in recent months, we’ve been paying special attention to – and getting […]

7 excellent newsletter examples to spark ideas for your own

  • Wednesday 9th September 2020
Here are 7 newsletter examples from B2B and B2C brands that can serve as inspiration for your own email marketing efforts.

3 types of marketing dashboards and how to use them

  • Tuesday 8th September 2020
Simplify marketing analytics and get your hands on actionable insights to drive marketing efforts with these helpful marketing dashboards.

13 best marketing blogs to follow

  • Friday 4th September 2020
Staying current with the best marketing blogs to follow not only keeps you informed, but also inspired as you can watch what they do best in their own marketing and content. Let’s take a look at our own favorite marketing blogs and some of the most successful and distinctive strategies behind them.

The best newsletter names we’ve ever seen

  • Thursday 3rd September 2020
The email newsletter is king - and these are the best, most catchy newsletter names we've ever seen.

Lead conversion: Strategies, metrics and more

  • Wednesday 2nd September 2020
A lead conversion occurs when a prospect takes a desired action, including making a purchase. Here’s everything you need to know about lead conversion.

5 B2B lead generation tactics that work

  • Tuesday 1st September 2020
Take advantage of these surefire B2B lead generation strategies to fill your sales funnel with more qualified leads than ever.

The Beginner’s Guide to Designing Display Ads

  • Monday 28th September 2020
What is a Google Display Network Campaign? The Google Display Network (GDN) is a network of websites owned by Google, such as YouTube or Gmail, mobile applications, a network of search partners – websites that have the Google search engine implemented – and websites participating in the AdSense system, which allows private website owners to […] The post The Beginner’s Guide to Designing Display Ads appeared first on Koozai.com

5 Key Factors For Successful Content

  • Friday 25th September 2020
A golden rule you should always go by is: your content is only as good as the effort you put into creating it. So if you want to achieve a successful online marketing campaign, dedication is essential. Just providing a fantastic product or service unfortunately just doesn’t cut it anymore. Effective content speaks to the […] The post 5 Key Factors For Successful Content appeared first on Koozai.com

How To Find The Crawl Path Report In Screaming Frog

  • Wednesday 23rd September 2020
(This is the transcript from our new video so it may not read as well as a normal blog post would) The post How To Find The Crawl Path Report In Screaming Frog appeared first on Koozai.com

Tapping Into Events: The Perfect Strategy For Content Creation

  • Monday 21st September 2020
There are countless ideation methods that Content Marketers can utilise to help them come up with exciting types of content. Among their arsenal of creation methods comes the ability to tap into events – either live events, when they’re back up and running or more likely for now at least – online events – in order to […] The post Tapping Into Events: The Perfect Strategy For Content Creation appeared first on Koozai.com

First Click Vs Last Click Attribution In Google Analitycs And Google Ads

  • Friday 18th September 2020
If you use Google Ads to obtain traffic for your website, you may have noticed that the conversion data in this tool is not always consistent with those presented in Google Analytics reports. So, does this mean that these services are not properly configured? Not necessarily. Inaccuracies that we see often result from differences in […] The post First Click Vs Last Click Attribution In Google Analitycs And Google Ads appeared first on Koozai.com

How salespeople have turned LinkedIn into a hellhole (and how to do better)

  • Friday 25th September 2020
I don’t mind if you try to pitch me crap I don’t need. I really don’t. But when you’re blatantly disingenuous with your salesy intentions, you insult my intelligence. And that’s when we have a problem.

A content audit hack that will supercharge your social media strategy

  • Wednesday 23rd September 2020
Use this approach to help identify which pieces of existing content 1) will likely generate engagement and thus 2) deserve inclusion in your overall social media strategy.

Ghost blog writers: Bridging the content creation gap

  • Monday 21st September 2020
Ever wondered what ghost blog writers actually do? Learn more about ghost blogging and how to find the perfect fit for your next content marketing project.

How to use advocacy marketing

  • Friday 18th September 2020
Every business needs a few advocates in their corner. Here, we’ll tell you what advocates are and how you can get them.

What is a digital presence?

  • Thursday 17th September 2020
What is a digital presence? Read this blog to get the full picture on how your website, social media profiles and content marketing all play a factor in your online footprint.

SEO in 2021: Trends that are Most Likely to be a Key to Successful SEO

  • Thursday 1st October 2020
In business, the only constant is the change, and SEO trends are no exception. With the grueling competition among enterprises to enable their websites to appear at the top rankings of search engine results, you need to keep yourself abreast of the trends for 2021 so that your business will remain visible over the internet. […] The post SEO in 2021: Trends that are Most Likely to be a Key to Successful SEO appeared first on Digital Marketing Agency - TIS India Blog.

8 Effective Content Ideation Methods

  • Thursday 8th October 2020
Coming up with content ideas for your own business or client can sometimes prove to be a little tricky. The frustration caused by getting stuck for ideas can cause issues, especially if you’re on deadline or content needs to be scrapped and altered at the last minute. So what’s the solution? Benjamin Franklin, one of […] The post 8 Effective Content Ideation Methods appeared first on Koozai.com

How To Use Facebook Audience Insights To Your Advantage

  • Wednesday 7th October 2020
(This is the transcript from our new video so it may not read as well as a normal blog post would)   Hi, my name is Joaquin and I’m a Paid Media Executive here at Koozai and in this video, we’re gonna be looking at audience insights and how you can do a bit of […] The post How To Use Facebook Audience Insights To Your Advantage appeared first on Koozai.com

KoozNews: October 2020

  • Tuesday 6th October 2020
What will you find in October’s edition? SEO The right place at the right time Changing page layout can affect rankings Indexing outages SEO takeaway tips Paid Media Facebook Removes the 20% Text Limit on Ad Images Facebook Ads to Remove 28-Day Attribution Model Google Shopping now free globally PPC takeaway tips Content Marketing New […] The post KoozNews: October 2020 appeared first on Koozai.com

What Is A Robots.Txt.File?

  • Monday 5th October 2020
Key to part of your on-site optimisation, is the robots.txt.file. Often overlooked, we advise that this is essential in the relationship search engines have with your site. This file alone can be more than a few bytes and so is well worth including in your optimisation strategy. The robots.txt.file can usually be found in your […] The post What Is A Robots.Txt.File? appeared first on Koozai.com

Organic SEO & Branding – Building Your Brand Online

  • Friday 2nd October 2020
Tired of hearing ‘SEO is dead’… yes us too! They’re usually referring to particular types of SEO based on exploiting some loophole in the algorithm. As long as the Internet remains popular (which Statista state is certainly the case with £4.13bn internet users worldwide), search engines will be necessary and improving search presence will remain […] The post Organic SEO & Branding – Building Your Brand Online appeared first on Koozai.com

What Is Push And Pull Marketing?

  • Friday 2nd October 2020
Push and pull marketing are two different techniques which are based on how the customer is approached to buying a product or service. If you’re not already familiar with these terms, push marketing involves pushing a product or service onto a consumer who is not already actively looking for it, whereas pull marketing focuses on […] The post What Is Push And Pull Marketing? appeared first on Koozai.com

How To Check Content Performance Metrics On Google Analytics

  • Wednesday 30th September 2020
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, I’m Stacey, Content Marketing Executive at Koozai. And today I’m going to show you how you can quickly check your content’s performance metrics using Google Analytics. So the first thing you want to […] The post How To Check Content Performance Metrics On Google Analytics appeared first on Koozai.com

Enterprise SEO guide: Top strategies for top marketers

  • Wednesday 7th October 2020
Large enterprises wield a double-edged sword: more resources but more blowback. Learn how to keep your enterprise SEO campaign on track with proven strategies and plans of attack.

What does a copywriter do? (infographic)

  • Tuesday 6th October 2020
Copywriter, content writer. Po-tay-to, po-tah-to? Read on to get answers to this and other questions about copywriters’ roles in content marketing.

How corporate branding works in content marketing

  • Monday 5th October 2020
Corporate branding is the creation of a lasting brand image for target audiences, through coordinated visual design and unified messaging.

6 real-life target audience examples to help you define your own (B2B and B2C)

  • Thursday 1st October 2020
To create effective messaging within your marketing campaigns, you first need to define your target audience.

How to write like a journalist (And why it matters in marketing)

  • Wednesday 30th September 2020
Learn more about how to write like a journalist and why journalism skills are essential to content marketing.

Google Data Studio templates: Top templates and tips for creating your own

  • Tuesday 29th September 2020
Have you tried Google Data Studio yet? It’s free, has tons of use cases and integrates with loads of other tools and applications. Here’s a primer.

Your complete guide to content optimization

  • Monday 28th September 2020
Website content optimization is a time-efficient, cost-effective and foolproof way to directly increase your organic search rankings, revitalize existing collateral and show ROI. If only there were a handy guide.

Google Page Experience Ranking Factor: What it Means for SEO Rankings in 2021

  • Tuesday 13th October 2020
As 2021 is drawing near, you need to prepare for your website’s new search engine ranking strategy. Google, the search giant, has recently declared a new ranking algorithm that can judge web pages based on how users judge their experience when interacting with a web page. The search giant has created a new set of […] The post Google Page Experience Ranking Factor: What it Means for SEO Rankings in 2021 appeared first on Digital Marketing Agency - TIS India Blog.

Why Your Blog Images Are A Ticking Time Bomb

  • Friday 23rd October 2020
Last month I looked at why we deleted 900 blog posts and how that helped us. The key message we discovered was that old content can work against you and that a spring clean is never a bad thing. In that post I identified the ways in which old content could be affecting user experience and today […] The post Why Your Blog Images Are A Ticking Time Bomb appeared first on Koozai.com

How To Increase Facebook Relevance Score And Ranking

  • Friday 23rd October 2020
Before we begin talking about how to increase your Facebook relevance score, we think it’s best that we cover the changes that have happened to the relevance score in the past few years and why you might not be seeing a relevance number in your Facebook Ads Manager dashboard. A few years ago, Facebook made […] The post How To Increase Facebook Relevance Score And Ranking appeared first on Koozai.com

Above The Line VS Below The Line Activities

  • Friday 23rd October 2020
Deciding on the best-placed areas to spend your marketing budget can be tricky.  Considering the above the line (ATL) and below the line (BTL) aspects will allow you to choose the right path for your business. We will look that the various methods employed by each group, how they work and where they are best […] The post Above The Line VS Below The Line Activities appeared first on Koozai.com

Ten Top Tips to Increase Your Productivity

  • Friday 23rd October 2020
If you’re anything like me (and if you are, hey, let’s be friends), you feel as though you’d achieve everything you ever wanted in life if only you were more productive. Lack of productivity is a problem that’s surely plagued everyone at one point or another, and it can seriously derail your plans if not […] The post Ten Top Tips to Increase Your Productivity appeared first on Koozai.com

What Is The Difference Between Digital PR And Traditional PR?

  • Thursday 22nd October 2020
Digital PR can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). What Is Digital PR? If asked for a definition of […] The post What Is The Difference Between Digital PR And Traditional PR? appeared first on Koozai.com

Using GTM To Help With Redesigns

  • Wednesday 21st October 2020
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, it’s Gary here, a Senior Organic Data Specialist through Accusoft. Today, I’m just going to walk through tips for Google Tag Manager when it comes to tracking tips for site redesigns and basically […] The post Using GTM To Help With Redesigns appeared first on Koozai.com

How To Resolve Canonical Issues On Your Website

  • Wednesday 21st October 2020
What are Canonical Tags? Canonical tags are HTML tags that can be added to a particular web page that instructs search engines that the page is a sub-set of a different, primary page. Canonical tags are ‘hints’ rather than ‘directives’ meaning that search engines won’t necessarily respect each canonical tag you specific, in some cases […] The post How To Resolve Canonical Issues On Your Website appeared first on Koozai.com

A Guide to Google Analytics Integration In Screaming Frog

  • Tuesday 20th October 2020
A Guide to Google Analytics Integration in Screaming Frog The Screaming Frog integration with Google Analytics has been around for a few years now, but it has been upgraded since then, so below I’ll talk through how to use the integration and how it can help you in your day-to-day tasks. There have been further […] The post A Guide to Google Analytics Integration In Screaming Frog appeared first on Koozai.com

What Is A Single keywords Ad Group or SKAG?

  • Monday 19th October 2020
What is a single keywords ad group or SKAG? Probably every Google Ads specialist knows this story – we get access to the customer’s account and we can see that the structure and distribution of keywords are completely random, it’s a complete mess. We then wonder how to quickly achieve satisfactory results. A similar dilemma […] The post What Is A Single keywords Ad Group or SKAG? appeared first on Koozai.com

Daily SEO Checks

  • Saturday 17th October 2020
Daily SEO Checks SEO takes time to implement and can take weeks or months to gain traction, but when it comes to errors and issues on your site things move much quicker. Changes to algorithms and best practices can happen quickly and wreak havoc on your site, so you should be checking the basics daily […] The post Daily SEO Checks appeared first on Koozai.com

How to Create a Blog Post that Gets Results

  • Friday 16th October 2020
When it comes to blog posts, the content alone is not always enough to engage your audience and keep them on your website. Other things such as the presentation, the imagery and the thought to SEO counts for a hell of a lot too. You may think you’ve written some wonderful content, and the chances […] The post How to Create a Blog Post that Gets Results appeared first on Koozai.com

How To Snoop On Competitors Facebook Page

  • Wednesday 14th October 2020
(This is the transcript from our new video so it may not read as well as a normal blog post would) – Hi, my name is Kelly Ann. I’m Client Services Manager here at Koozai. In this video, I’m gonna show you how to find out more information about your competitors’ Facebook page. With so […] The post How To Snoop On Competitors Facebook Page appeared first on Koozai.com

Paid media: Definition, strategies and trends

  • Wednesday 21st October 2020
Paid media can increase your brand’s reach, spread awareness and help you capture new leads.

Reach vs impressions: Understanding two essential metrics in performance marketing

  • Tuesday 20th October 2020
Metrics like reach and impressions will help you understand how potential customers learn about your offerings and ultimately take the first step of the buyer’s journey.

6 social media KPIs for social media marketing mastery (infographic)

  • Monday 19th October 2020
There are numerous social media key performance indicators that you can track when evaluating your campaigns. Let’s look at six that really work, and some that aren’t worth monitoring.

LinkedIn articles: Pros and cons and how to write them

  • Friday 16th October 2020
If you’re a B2B marketer, consider the benefits of creating LinkedIn articles and working this platform into your content marketing strategy.

Marketing technologist: Everything you need to know about this emerging role

  • Thursday 15th October 2020
Marketing technologists curate the technology vision of marketing departments, guiding other marketers in the selection, use and support of tools like marketing automation platforms.

Website marketing: The definitive guide

  • Wednesday 14th October 2020
Properly managed, a website marketing strategy can help your business attract new customers and ultimately expand your business’s share of the market.

SMS marketing: The complete guide

  • Tuesday 13th October 2020
SMS marketing is an efficient way to attract, engage and retain customers. Learn all about this marketing tool and find out how it could help your business.

7 pro tips for content creators from content creators

  • Thursday 8th October 2020
A content creator is any person who creates original content for digital media with a particular end goal in mind. Here’s how to be a better one:

Cumulative Layout Shift: Google’s Next Ranking Factor for 2021

  • Friday 30th October 2020
With 2021 round the corner, you get to see many metrics that have come to the fore with the assurance that they are the best choices for ranking your website in search engine results in 2021. One such metric is Cumulative Layout Shift (CLS), a Google metric that measures a user experience event. It is […] The post Cumulative Layout Shift: Google’s Next Ranking Factor for 2021 appeared first on Digital Marketing Agency - TIS India Blog.

SEO Competitor Analysis

  • Friday 30th October 2020
Competitor analysis has been intrinsic the process of business development for many years. Stretching back to when Henry Ford first created the production line for his model T, Japanese companies such as Toyota would come to look at how this process worked in order to recreate it. More than simply recreating production lines, they actually […] The post SEO Competitor Analysis appeared first on Koozai.com

How To Check The Recommended Text Length For Your Webpage Content

  • Wednesday 28th October 2020
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, I’m Stacey, content marketing executive at Koozai and this video is going to talk you through how to find the recommended text length for a piece of content you are looking to create. […] The post How To Check The Recommended Text Length For Your Webpage Content appeared first on Koozai.com

Kooznews: November 2020

  • Monday 9th November 2020
What will you find in November’s edition? SEO Passage indexing Google Podcast Manager SEO takeaway tips Paid Media Facebook continues to expand shopping capabilities Google releases promotions & pricing updates for the holiday season PPC takeaway tips Content Marketing New content to get stuck into Content takeaway tips Welcome to a new starter Getting creative […] The post Kooznews: November 2020 appeared first on Koozai.com

Enhance Your Content Marketing Using The Buying Cycle

  • Thursday 5th November 2020
Is your business thinking about producing online content? Perhaps you already are but you’re not really seeing the benefits; well ask yourself, do you have a strategy? Is your content working for you the way it should be? For anyone producing content marketing, there are some fundamental considerations before you start spit balling and brainstorming. […] The post Enhance Your Content Marketing Using The Buying Cycle appeared first on Koozai.com

What Reactive Marketing Can Do For Your Business

  • Thursday 5th November 2020
Over the past few years, reactive communications have become more and more popular within the digital space; particularly so with the explosion of social and mobile media. But what can this do for your business? For those of you who might be unsure as to what actually constitutes reactive, here is a brief overview. Reactive marketing […] The post What Reactive Marketing Can Do For Your Business appeared first on Koozai.com

10 Ways To Add Value To Your Content

  • Wednesday 4th November 2020
After attending the 2013 Content Marketing Show last week, I noticed that there was a common theme throughout a number of the presentations. This theme wasn’t just “content”, as this would be the obvious, albeit most relevant choice, but instead how do we actually add value to the content that we create? Many of us have seen […] The post 10 Ways To Add Value To Your Content appeared first on Koozai.com

Why Your Business Needs Predictive Analytics

  • Wednesday 4th November 2020
Predictive Analytics is a term commonly used in conjunction with ‘Big Data’, but without really understanding the meaning of the term, the concept can be pretty useless. So, let’s find out what exactly Predictive Analytics is and why it can be beneficial for your digital marketing campaigns. Predictive Analytics is the use of data science […] The post Why Your Business Needs Predictive Analytics appeared first on Koozai.com

Why I Deleted Your Guest Post Pitch (With Awful Outreach Examples)

  • Wednesday 4th November 2020
Say hello to the recycle bin! After placing a listing on a guest blog site as an experiment, whilst some responses were great, around 80% of the guest blog requests I received went straight in the bin. Mistakes ranged from simple errors, to downright laziness and even potential lawsuits. Today I look at the worst offenders […] The post Why I Deleted Your Guest Post Pitch (With Awful Outreach Examples) appeared first on Koozai.com

Multi Channel Funnel Report in Google Analytics

  • Wednesday 4th November 2020
(This is the transcript from our new video so it may not read as well as a normal blog post would) Hi, my name is Kelly-Anne. I’m client services manager here at QSI. In this video, get an overview of what multichannel funnels in Google analytics are and how to use some of them for […] The post Multi Channel Funnel Report in Google Analytics appeared first on Koozai.com

Five tips for navigating your digital PR strategy through a pandemic

  • Tuesday 3rd November 2020
If you work in digital PR right now you’ve probably been there. You’ve had a really good idea that you know from experience can’t not fly in the media, you’ve worked hard to get internal buy in, you’ve done your home work and put together a killer pitch. And then … breaking news. Another pandemic, […] The post Five tips for navigating your digital PR strategy through a pandemic appeared first on Koozai.com

Understanding Short Tail And Long Tail Keywords

  • Monday 2nd November 2020
Short tail and long tail keywords benefit every site, but what should you optimise for? Before you optimise your website for these, you need to understand what they are first. You also need to make sure that your pages are optimised for the user intent behind the keywords you target. Short tail keywords are the […] The post Understanding Short Tail And Long Tail Keywords appeared first on Koozai.com

SEO Copywriting: How To Use Keywords In Your Website Copy

  • Monday 2nd November 2020
We’re sure you’re already aware that keywords are fundamental to your website’s copy. They are the terms that people use to find your products and services, so you need to make sure that these words and variations of these words feature within the content on relevant pages of your site, otherwise you risk not getting […] The post SEO Copywriting: How To Use Keywords In Your Website Copy appeared first on Koozai.com

How To: Six Tips For Setting Up A Digital Press Office

  • Sunday 1st November 2020
‘What’s a digital press office?’, I hear you ask. When it comes to digital PR you’ll need to get your ducks in a row, do your prep work and set up your media assets so that you can respond to media requests, enquiries and pitch in a timely fashion. And when it comes to securing […] The post How To: Six Tips For Setting Up A Digital Press Office appeared first on Koozai.com

Where did your website traffic come from? Attribution methods for 4 types of campaigns

  • Tuesday 10th November 2020
Differentiating between the successes of various marketing campaigns is essential. Here’s how to measure which campaigns brought the most traffic to your website.

7 top Thanksgiving social media posts and campaigns

  • Monday 9th November 2020
Consider this roundup of Thanksgiving social media posts your recipe for how to create content your followers will gobble up.

Case study questions: How to get satisfied customers to make a case for your brand [video]

  • Wednesday 4th November 2020
Your ability to bring a case study to life hinges upon your line of questioning during the interview. Are you asking the right questions in the right order?

How to conduct a comprehensive marketing audit (infographic)

  • Tuesday 3rd November 2020
A marketing audit encompasses every facet of your brand’s online and offline presence, from SEO to social media to physical branding. Taking the insights you learn from an audit can transform your business into a more efficient and targeted marketing machine.

5 of the best types of content to post on LinkedIn in 2020 (infographic)

  • Monday 2nd November 2020
Find out what types of content work best on LinkedIn and read up on best practices for each.

What’s the best way to end an email? Here’s our 6 best sign-offs

  • Monday 2nd November 2020
Struggling to find a proper close to your email? We've got ideas for all sorts of professional and personal communications.

How to create a strategic marketing process: 5 steps for success

  • Friday 30th October 2020
Your strategic marketing process provides the roadmap to cultivate valuable connections with customers and cement your brand in the perfect niche in your marketplace. Here are the most important steps to follow.

Email drip campaigns explained

  • Thursday 29th October 2020
There’s a delicate art to creating effective email drip campaigns. Here’s everything you need to know to make your next one a success.

How to use a newsletter to drive marketing and business goals

  • Wednesday 28th October 2020
Email newsletters are the ideal marketing asset: Low-effort and high-value. Meeting your business goals through them is another story. Here’s how to set and meet specific objectives through a marketing newsletter.

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